Sinetron (electronic cinema) is a technical term for continued drama program, produced and broadcasted by television stations in Indonesia. Currently “sinetron” is a very interesting thing for people who enjoy it. “Sinetron” is very popular because the story continues everyday, so the audience is very engaged in following the story. Roll Up Cable Electronic Cinema tells a story about an Indonesian “sinetron” through Dodi Supriatna's point of view. He is a sound recordist assistant who works at one “sinetron” production house in Indonesia. This film tell us about “sinetron” behind the scenes.