Three bestfriends try to slow down the rate of overconsumption in the fast fashion industry in a creative way. Through curated consignment stores that are inclusive, they are determined to attract a new demographic who care about every pieces they own, and create a behavior (habit) in favor of sustainability starting from the closet. To create a good ecosystem and cicularity in the community is also their concern.

Unfortunately, the stigma of buying second hand is still a big issues in Asia. So, how do they survive and what ideas are they trying to come up with?