A foreign director decides to make a documentary on tolerance with a Russian crew. They speak with some Russians who have converted to Islam. Over the course of the shoot, the crew—especially the cinematographer, Yulia—become more and more taken with the subject.

Yulia decides to experience life as a Muslim for one day, even going to an infamous Muslim market in St. Petersburg.

Through the filming process, the crew realizes that the subject has far more forms than what they previously expected, and that they should see it from different perspectives, with a wish to understand the culture, and the background.