Organised by Hong Kong Arts Centre, ifva is an Incubator for Film and Visual media in Asia (formerly the Hong Kong Independent Short Film and Video Awards). Founded in 1995, ifva serves as a platform that actively promotes and encourages creative talents in Asia, making short films, videos, animation and media art. With a cutting-edge vision and highlight independent spirit, ifva has evolved to promote different visual cultures while exploring the boundless potential of creative media. In addition to the annual competition and festival, ifva curates a host of programmes under two initiatives, “Cultivation” and “Engagement”. By connecting creative communities all over the world, ifva aims to engage everyone in the art of creation. ifva is also a core event of Entertainment Expo Hong Kong.


Asian New Force

Open Category

Greenlab x 7-Eleven

Greenlab x ERB

The Secret Taste 《花椒八角咖啡豆》
In May 2011, Ming CHOW, at her 27 years old, having studied the barista certificate course for only two months, defeated many experienced baristas from the locals and the overseas at the Grand Barista Championship, Hong Kong region. What made Ming CHOW’s coffee hit the cord of the jury who were international coffee experts?The story dated back from 10 years ago. When Ming CHOW was still a school girl, she was helping her father to run the family’s grocery store in the market. While the father was hoping her to inherit the business, Ming was all day long figuring out how to get her future away from the fishy smell of the market…2011年5月,27歲的周祥明在短短兩個月的沖泡咖啡課程後在一項香港區中的咖啡師比賽中脫穎而出。是什麼讓祥明在比賽中成功突圍呢?10年前,當祥明還是個不懂事的學生,她一直都在爸爸的雜貨舖裡幫忙。當爸爸一直希望她可以接收雜貨鋪的事業時,祥明一直都在為如何逃脫而與爸爸苦苦周旋著...Pada Mei 2011, Ming Chow, di usianya yang ke 27 tahun, mengambil kursus sebagai barista bersertifikat hanya dalam waktu 2 bulan, mengalahkan begitu banyak barista berpengalaman dari lokal maupun luar negeri pada Grand Barista Championship di Hong Kong. Apa yang membuat kopi buatan Ming Chow menang di mata para juri internasional yang berpengalaman di bidangnya?Kisahnya kembali ke 10 tahun yang lalu. Ketika Ming Chow masih duduk di bangku SMA, ia membantu usaha toko kelontong sang ayah di pasar. Ketika sang ayah berharap ia akan melanjutkan usahanya, impian Ming adalah bagaimana caranya agar masa depannya jauh dari pasar yang berbau amis itu...
13 min   #Drama  #Dreams