On the surface, Seoul is a hyper-modern city, sensitive to new trends and technologies, but tradition and cultural heritage are always at the root of such seemingly novel movements. The most notable of these are beauty treatments that continue to gain intense popularity among women in Seoul. Founded on principles of traditional Korean oriental medicine, these treatments are unique procedures that Korea’s oriental medicine doctors have discovered. Their methods are both delightfully adventurous and scientific, both traditional and modern. Through the diverse challenges of Korea’s New Age Of Medicine, see how Korean oriental medicine is fulfilling the desires of modern women in their quest for beauty.