As fitness trends evolve, more consumers are choosing local neighborhood gyms over large chains, valuing convenience, community, and personalized service. In response, we aim to explore opportunities in this growing sector, where accessible and affordable offerings foster strong loyalty and long-term engagement—making local gyms a smart and sustainable investment. Activ.Co is building a safe, supportive space just for women. From fitness to female empowerment, this local gym proves that working out can be more than just reps and routines. We sat down with the founder to talk myths, motivation, and making room for women in Singapore’s growing fitness scene.