Ernest Goh is an independent Singaporean photographer. Covering major events from the SARS outbreak in Singapore, to his 4-year project of documenting the aftermath of the 2004 Tsunami in Aceh. Ernest's interest in storytelling has led him to capture many stories for over a decade with his camera.

His latest story, puts an unusual twist on what is defined as a beauty pageant. Instead of tall, beautiful and effervescent supermodels sashaying down a runway. This beauty pageant is one for cockerels.

Ayam Seramas (also called the Malaysian Serama is a bantam breed of chicken originating in Malaysia within the last 50 years.) are a type of ornamental chicken, "They are not bred for consumption, but purely for ornamental reasons" as Ernest says it. Through his journey, Ernest was introduced to fifty-two-year-old Tuan Hassan or 'Pukku' to his family and friends, a a well-known Ayam Serama champion breeder, who shared his philosophies with him.