Local Legacy Ep 6: Small Business Relying on Digital Marketing Feat. Cheekies
We explore how a small local business built its success through digital marketing, primarily through social media and the rise of TikTok Shop. With no physical storefront and minimal startup costs, the business relied on, among others, digital trends to stand out. We look at how to navigate algorithms, utilising resources, and how being tech-savvy can redefine business in today’s digital age.
What started as a survival hustle between father and son is now one of SG’s most viral meal prep brands. With zero storefront and maximum hustle, Cheekies built its empire through TikTok, live-streaming, and smart digital marketing, proving you don’t need big capital to make a big impact.
Discover how they turned content into customers, and learn what it really takes to thrive in today’s digital-first business world.