It's great when doing good and feeling good coincide so nicely.

City girl Kathy Xu dreamt up a paradise trip to save sharks, help fishermen and promote conservation in Lombok, Indonesia.

Her boat trip off Tanjung Luar, Lombok's best kept secret, should top your “off the beaten trail” travel list.

This is conservation we can get used to: come for the beaches, stay for the good.

All you have to do to join in is take a holiday.