Microfilm Music Festival

Sponsored by Create Hong Kong (CreateHK) of the Government of the Hong Kong Special Administrative Region in 2013-14 and 2014-15 respectively, the Hong Kong Association of Interactive Marketing (“the Organizer”) successfully organized the first and second editions of the “Microfilm Production Support Scheme (Music)” (“Support Scheme”) to provide subsidy, training, mentorship and promotional opportunities for local advertising production start-ups and their aspiring directors to produce original creative microfilms that will showcase their creativity and technical capability. The Support Scheme also invited budding singers to perform and offer their songs for use in the microfilms, with a view to providing more performance and exposure opportunities to them.

The Support Scheme’s last two editions have received overwhelming responses from the industry and thus encouraged the organizer to increase the number of shortlisted teams to be benefitted from the Support Scheme from 15 to 18 in the third edition.