Microfilm Production Support Scheme (Music)

Sponsored by Create Hong Kong (CreateHK) of the Government of the Hong Kong Special Administrative Region in 2013, 2014 and 2015 respectively, the Hong Kong Association of Interactive Marketing (“the Organizer”) successfully organized the first, second and third editions of the “Microfilm Production Support Scheme (Music)” (“Support Scheme”) to provide subsidy, training, mentorship and promotional opportunities for local advertising production start-ups and their aspiring directors to produce original creative microfilms that will showcase their creativity and technical capability. The Support Scheme also invited local singers to perform and offer their songs for use in the microfilms, with a view to providing more performance and exposure opportunities to them.

The Support Scheme’s last three editions have received overwhelming responses from the industry and thus this edition has increased the subsidy to HK$88,000 for each of the 18 participating local advertising production start-ups to produce their microfilms under the Support Scheme.

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